AGDA poster biennale vector lettering melbourne australia blackletter fraktur mother life is precious
The theme for the 2013 AGDA Australian Poster Biennale is “A mother’s life is precious”.
Entrants are invited to be inspired and interpret this theme in any way they wish. Worldwide 287,000 mothers die each year. Over the timespan of the Australian Poster Biennale, that’s more than 500,000 mothers. The majority of these deaths happen in the developing world and happen because of inequalities in the standards and conditions of women’s lives. Improvements to reduce maternal deaths, and maternal health in general, can be made if all women were educated, families could earn fair and adequate incomes, communities had access to clean, safe water, access to healthy food, stable living conditions, reasonable standards of hygiene and easy access to basic health services.​​​​​​​
The Australian Poster Biennale calls on designers to create a poster based on the theme. The interpretation can be as broad, or as narrow as you wish as long as it is inspired by the issues relating to maternal health. You can approach the issues from a social, political or personal angle.
*extract from the competition website
For my shortlisted entry I quoted a proverb from my upbringing, my faith, and my culture. A Hadith as we call it or lessons from the Prophet's life (PBUH) that states "Heaven lies beneath your mother's feet' which was a lesson to teach one about respecting their mothers. As impressionable as I was when I heard this when I was young and not knowing the difference between sayings and fact I tried to look for the pearly gate underneath my mother's foot much to everyone's glee. ​​​​​​​
I am fortunate to be part of the selected few who were the finalists for this competition and take part in the showcase exhibition as part of International Design week 2013 here in Melbourne.

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