Bobby Haiqalsyah is a multidisciplinary designer specializing in packaging, brand identity, lettering, illustration, and experiential design. With over 15 years of experience spanning agency, in-house, and production environments, he brings conceptual thinking and meticulous craft to projects across FMCG, lifestyle, and cultural sectors. Based in Melbourne and originally from Indonesia, Bobby has worked with leading brands including L'Oréal's luxury and consumer portfolios, Disney, Sanrio, Sesame Street, Marvel, Harley-Davidson, and Little Creatures.

His work spans packaging systems and campaign rollouts to exhibition design and spatial branding creating touchpoints that connect brand strategy with tactile execution and perform across retail, environmental, and digital contexts. As a represented artist with The Jacky Winter Group and through studio collaborations, Bobby has partnered with agencies including Leo Burnett, DDB, CHE Proximity, and BWM on commercial campaigns and brand activations.

His lettering and illustration work has been featured in publications including Digital Arts Magazine and Logo Lounge, and exhibited at events such as the AGDA Poster Biennale and Mickey's 100th anniversary. Bobby has spoken at Typism Conference and AGDA events, and co-founded the Melbourne Lettering Club to foster community among designers and type enthusiasts.

When not designing, he practices Pencak Silat, dances salsa, and explores Melbourne's music culture.