Innovation vs Imitation - TDK Threesome

This piece was created as part of the Melbourne Threesome Exhibition run by The Design Kids. This collaborative exhibition combines professionals/studios with recent graduates and students. I was paired up with the lovely Cat Wall and Brenton Price for this piece.

We were asked to create a typographic piece based on quotes that revolves around Creativity. We chose to take up the challenge to create an ambigram of the words 'Innovation Versus Imitation' for this poster.
Instead of having the piece in a space, the exhibition is spread out all around the Melbourne CBD which combines a city wide treasure hunt and an exhibition. The first person to photograph all the pieces using instagram wins a great prize. Just for the record, Cat won the prize..
 
You can see some of the photos taken by the treasure hunt participants if you click here
 
Innovation by yours truly
Versus by Brenton Price
Imitation by Cat Wall
The first draft
The finished poster

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